Our story
Built by truckers. Worn by queens.
TrucHerLifestyle was born on the open road — a brand for women who drive big rigs, build businesses, and refuse to be overlooked.
Our mission
Empowering women who move the world
Every day, women across America climb into the cab of an 18-wheeler and keep this country running. They're entrepreneurs, mothers, mentors, and pioneers — yet their stories rarely make the front page.
TrucHerLifestyle exists to change that. We create apparel and lifestyle products that celebrate the grit, grace, and grind of women in trucking and entrepreneurship. When you wear our gear, you're not just repping a brand — you're part of a movement.
10K+
Women in our community
48
States represented
2019
Year founded
100%
Women-owned & operated
"The road doesn't care who you are. But we do."
Meet the founder
The Woman Behind the Wheel
Founder & CEO, TrucHerLifestyle
TrucHerLifestyle was founded by a woman who lived the life — years behind the wheel of a semi, navigating truck stops, dispatch calls, and a world that wasn't always built for her.
After years on the road, she channeled that experience into a brand that speaks directly to women like her: fierce, focused, and unapologetically themselves. What started as a few custom tees has grown into a full lifestyle brand serving female truckers and entrepreneurs nationwide.
"I wanted to create something that made every woman in that cab feel seen, celebrated, and connected to something bigger than herself."
What we stand for
Our core values
Road-tested authenticity
We don't guess what truckers need — we've lived it. Every product is designed with real women in mind.
Community first
This brand is nothing without the women who wear it. We build community, not just customers.
Excellence in everything
From the stitching on a tee to the packaging it ships in, we hold ourselves to the highest standard.
Unapologetic pride
We celebrate women who take up space, speak up, and show up — in the cab and in the boardroom.
"We're not just a brand. We're a sisterhood on wheels."